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All About Auto Responders
Throughout the Internet, autoresponders make for an excellent promotional
tool. Although the technical name is an autoresponder, other known names
include auto email, mailbot, and email responder. An autoresponder is a
great way to save time, as it responds to any message with an automatic
response.
Autoresponders can vary from messages that go through email to scripts
that are programed to run on servers. All types of autoresponders work the
same, as they will automatically send a message out when a message is
received. Depending on the message they receive, they will send out the
correct return message. This can be determined by the script or the email
address.
Although they are great for promotional reasons, they are also widely
abused all across the Internet. Autoresponders are great to use for your
daily tasks, as they will basically do all of the work for you. On the
other hand, they can also be quite disastrous on those who happen to come
in contact with them.
When you submit your website to search engines, directories, or
classifieds, you should never attempt to use an autoresponder address.
Most of these website types use autoresponders themselves, when they send
out their messages. If their autoresponder happens to send a message out
to your autoresponder, they will continue responding - which can be very
annoying.
When you decide to subscribe to an email or ezine you should always use
your valid email address and never use the address for your autoresponder.
If you use your autoresponder to subscribe, chances are you’ll have your
subscription revoked. It can be very annoying if a group sends out emails,
only to find that your autoresponder keeps sending return messages. For
that very reason, you should never use your autoresponder address to
subscribe to anything.
Autoresponders can be great to use, although they can also be a hazard as
well. Often times, with subscriptions groups or ezines, it can be very
hard to locate someone who is using an autoresponder. In most cases, those
who use an autoresponder don’t have the same reply or from address as they
did when they signed up. In cases such as this it can take quite a lot of
time and effort to locate the address.
If you take care of your autoresponder and don’t use it to annoy others or
sing up for email subscriptions, it should treat you well. An
autoresponder can do a world of good for your business, saving you a lot
of time and effort. Autoresponders are easy to set up and easy to use,
which is great news for anyone who isn’t technical with the Internet. For
the price they cost and how easy they are to operate – autoresponders can
make your Internet business easier than ever before.
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Do the Two-Step!
Top sales pros confirm that it often takes seven or more communications or
sales messages before prospective customers make a purchase. They also
confirm that it’s generally easier to sell to a referral, because someone
they know gave positive testimonial about their products or services.
What would happen if you combined both of these powerful ideas? A nifty
and thrifty two-step. Try this two-step tip:
1. Collect leads with your auto responder. Ask for mailing addresses and
telephone numbers, too, for additional ways to follow up with each person.
When you download the e-mail digest of everyone's e-mail addresses and
other information from those who requested additional information from
your auto responder, follow up multiple ways. Send postcards. Call. Mail
sales letters and other promotional pieces.
2. Publish a price list of all the products and services that you offer in
an insert, direct marketing package and / or .pdf to be made available via
auto responder. You could also include order forms, product descriptions,
and other sales material. Then send to the people in #1 above with monthly
updates, announcements of new sales and products / services, and a request
for referrals.
So why not improve your closing ratio and reach out even farther at the
same time? Do the two-step!
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